Using nearly two decades of fan research collected from focus groups, online and through different social media platforms, as well as input by current and former Falcons players, the overwhelming plea was consistent: 1) Own red, but bring on the black, 2) reflect the modern progression of the city, and 3) keep it simple and stay true to our roots.
Throughout continued conversations with fans and players, it was clear that the designs needed to reflect elements of the past and the present, the pride of Atlanta as well as the state-of-the-art design of Mercedes-Benz Stadium.Atlanta Falcons
This morning the Atlanta Falcons revealed their new uniforms along with the background on why, process and retail information. There’s a ton of opinions floating around online but i’ll let you form your own.
The team will now have a choice from eight different uniform color combinations, including the current throwback version paying homage to
the 1966 team and a new “Rise Up” alternate uniform. The collection includes four jerseys (black home, white away, gradient alternate
and the ’66 throwback), four pants (black, white, red and throwback) and one helmet (satin black).
They will now have a 30% larger Falcon and silver face masks on their helmet. Silver and gray have been a part of the Falcons color palette for decades but will now play a more prominent role, incorporated into the helmet decal and the new silver face mask.
Whether or not you are a falcons fan, what are your thoughts?